2024-10-16
CYCJETSHOP
HaiPress
In recent years, the sales of laser coding machines have actually increased significantly, especially carbon dioxide laser coding machines and ultraviolet laser coding machines. The reason for this is actually very simple: firstly, the price of machines has dropped significantly, and some have even dropped below a small character inkjet printer; Secondly, compared to traditional small character inkjet printers, there will be relatively less maintenance and after-sales service. So, laser coding machines should sell well? Actually, it's not necessarily the case.
The CYCJET portable hand printer is a remarkable option in the market. This portable handheld inkjet printer offers high-quality marking and is user-friendly. The hand inkjet printer from CYCJET is designed to meet the diverse needs of various industries.
The economic situation is not ideal, and the company's operating expenses have increased significantly; The customer demand has significantly decreased; Intermediate profits have been consistently declining; The power of new media may gradually change the existing sales model.
The brands of laser coding machines are also very competitive. When life is good, there are also many customers who purchase new machines, and each brand has its own loyal industry customers; With the economic downturn, everyone's life is not easy. In order to survive, shopping has also followed: there are those who desperately lower prices, those who extend payment terms, and those who have lifetime warranties. These previously unseen tricks have all come along.
What should sellers of laser coding machines do?
a, Choose a good brand and cultivate it for a long time.
As an agent, I operate a wide range of coding brands, basically selling whatever customers want. Think carefully, this matter won't last long. You will not become the core agent of the inkjet label manufacturer; For customers, if you don't have your own main product, there will never be any core competition; For your own employees, it increases operating costs - your maintenance personnel need to learn various machine maintenance skills; Logistics needs to prepare more accessories; What kind of product is being promoted in sales?
In an era of severe homogenization, you don't have as many selling points; I don't have a clear understanding of the customer base in my area and always passively serve customers. So, it's better to identify a brand and fully understand it; This may be a very good choice.
b, Serve the world.
A good device, if it cannot be perfectly integrated with the production line; So, it's lonely. How to match a good saddle with a good horse? We need our on-site technicians to have a high level of expertise, rich on-site experience, and a quick-witted mind. Good after-sales service capabilities require strict basic training, assessment, and training.
How should we sell laser inkjet printers?
The pressure has never disappeared; The best way to face difficulties is to confront them directly; Crisis, crisis, opportunity amidst crisis. Even in the worst times, there are companies that do very well.
a, Find new opportunities in crisis.
Crisis, crisis, opportunity in crisis, everyone says so. So, where is the machine? If we continue to develop new customers according to the previous methods, we will definitely not be able to find them. At present, Tiktok is the most popular way to sell all products; Our counterparts in the inkjet printer should also keep pace with the times, so that all potential customers who like to play Tiktok can actively find you; And while playing, tell them the advantages and features of the product.
There are currently six commonly used inkjet marking devices in the market, namely: small character, large character, UV machine, heat transfer printing, high-resolution, and laser machine; except for laser coding machines, the other 5 require consumables. From the perspective of ESG (ESG stands for Environmental, Social, and Governance, which refers to a method of considering environmental, social, and governance factors in investment and business decision-making), even if consumables meet environmental requirements; Products that have been printed may also have the potential to cause secondary or multiple environmental pollution. From this perspective, if a laser could be used to print all products while making the smoking machine more environmentally friendly, or eliminating the need for an oil pump in the future; Perhaps it will be more in line with ESG requirements, and the laser coding machine in the coding identification equipment will also have a broader sky.
b, A better sales plan.
The cost of laser coding machines is relatively cheap, and there is also less after-sales service, which are all advantages; Will it definitely sell well? Not necessarily. Customers often prefer higher quality things without wasting money. What do you mean by that? That is to say, customers actually prefer Mercedes Maybach in their hearts, but it's best to only spend Jetta's money; At the same time, it is also required to use 92% gasoline on a regular basis and enjoy 98% quality.
Make customers spend what they think is more valuable, willingly pay, and ensure they don't feel like they're losing money in the long run; Perhaps this is the direction of laser coding machine sales.
CYCJET is the brand name of Yuchang Industrial Co., Ltd. As a manufacturer, CYCJET has over 20 years of research and development experience in Shanghai, China, developing different types of handheld inkjet printers and laser printing solutions. With a professional team, we provide one-stop services!
Contact Person: David Guo
Telephone: +86-21-59970419 ext 8008
MOB:+86-139 1763 1707
Email: support@cycjetshop.com
Web: www.cycjetshop.com
Reference Video:https://www.youtube.com/@cycjetshop
Ins: https://www.instagram.com/cycjetshop/
X：https://x.com/Cycjetshop
